Extreme Sports Event

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Extreme or Action sports usually involve a comparatively high level of risk.  Nearly all action sports involve height and/or speed and/or natural challenges and/or considerable physical effort. Alpha Medical Group is able to provide a highly professional, comprehensive, 100% reliable and affordable service for many different types of extreme and action sports including the following…

Freestyle BMX
Dog Sledding
Roller Derby

Mountain biking
Hang Gliding

Free climbing

N.B. The above list is not exhaustive. However it will give you an indication of the different types of motorsport events that we attend

The Health and Safety Executive (HSE), Safety Advisory Groups (SAG’s), insurance companies and various action sports organizations now stipulate minimum medical requirements for nearly every type of event.  

If you have organized any type of extreme or action sports event in the past you will know that the provision of specialist medical cover is a strict requirement and there are now various rules and regulations with regard to the stringent medical requirements that are needed for different types of event.

Most people who have taken part in or watched an extreme or action sport are well aware of the potential dangers and it is therefore not unusual to see the words “This sport is dangerous” (or a similar warning) on virtually every ticket, pass, event programme, poster and advertisement.

Extreme and action sports injuries tend to occur extremely quickly and incidents can be very serious.  In fact, very rarely, an accident can result in a fatality.  It is interesting to note that, according to university research, the five most dangerous sports are base jumping (that is illegal in many parts of the World), swimming, cycling, running and skydiving.

It is absolutely essential for every extreme or action sports event to have high-quality medical cover on stand-by in order to ensure all competitors, officials and spectators receive prompt, safe and professional medical care when it is needed.  In many cases we can be with a casualty within sixty seconds!

In various types of extreme sports it is not uncommon for multiple casualties to occur simultaneously so  medical teams must be experienced and able to deal with a wide variety of situations and manage many different types of injury and/or sudden illness in a competent and appropriate way.  Please note that our knowledgeable and experienced clinicians are used to responding very quickly to single and multiple casualty incidents…and working in challenging conditions – e.g. in bad weather and/or on rough terrain.

Our medical personnel also understand that some events are very carefully timed and it is not unusual for a race, or another type of event, to continue whilst a medical incident is being managed.  Whatever the situation we understand the need for safety at all times and the importance of good communication with the organizer and other officials – and we will always do our best to clear the area as soon as possible.

Many people are now aware of the “Golden Hour” that starts from the time a medical incident occursHowever fewer people have heard about the “Platinum Ten Minutes” – i.e. the first ten minutes of the Golden Hour.  In extreme sports it is absolutely essential that the medical team get to the casualty, or multiple casualties, extremely quickly and are able to assess and treat any injuries in a professional way. This is especially important if the casualty is a child because children are not ‘mini adults’ and therefore need special care due to the significant anatomical and physiological differences.

Understanding kinematics, biomechanics and common ‘Mechanisms of Injury’ (MOI’s) is important when diagnosing and managing casualties who have had an accident.  Many incidents involve forces that can result in significant trauma.  The degree of injury will depend on a number of factors.  Extreme and action sports events often have injuries that are common to the specific type of sport.  Over the years Alpha Medical has provided specialist medical cover for numerous BMX events, and many other events, so our experienced medical personnel are more than able to provide expert medical cover for your event.

N.B.  If your extreme or action sports event is taking place in the East of England geographical area (i.e. Essex, Suffolk, Norfolk, Bedfordshire, Cambridgeshire and Hertfordshire), East London or North London we will give you a generous 10% GOODWILL DISCOUNT!!!  To claim your 10% discount simply quote the reference “ACTION.10” when you ask us for a quotation.


Please consider all of the following points before you book medical cover for your event.

Alpha Medical Group is a highly respected and very well-established medical business. We started our business in 1997.  We have therefore been delivering our medical services for 24 years and are now a leading provider of cost-effective and high-quality event medical cover.  If you are looking for a 100% reliable company we are proud to say that we have never let a client down!

✔ All of our clients also benefit from affordable fees and exceptional value-for-money. Over the years we have provided expert medical cover for numerous extreme sports events and we have built up an excellent reputation with regard to flexibility and a friendly, personal  We value every client and treat every casualty as an individual with specific needs and requirements.

✔ Alpha Medical Group is owned and managed by Steve Richards who is a healthcare professional who has worked with patients, in ambulances and hospitals, since 1969. Steve is dual-qualified –i.e. he is a practicing HCPC registered Paramedic (No.20819) and an HCPC registered Operating Department Practitioner (No.15341) who qualified in He therefore has more than five decades of invaluable knowledge and experience with regard to many aspects of patient care, road and air transport and the provision of professional medical cover for many different types of event.

✔ Steve is also a member of the College of Paramedics (CoP), the British Association for Immediate Care (BASICS) and the Medical Equestrian Association (MEA). In addition he is a qualified Clinical Instructor with professional adult teaching and assessing qualifications.

✔ The fact that ‘Alpha Medical’ is run by an experienced healthcare professional is really important because, these days, more or less anyone is legally allowed to advertise an ‘event medical service’ in the UK. This unfortunately means that there are now numerous individuals (including many security guards and “first aid trainers” etc) and non-professional opportunistic businesses who advertise a “medical” or “first aid” service but they do not have an appropriate professional healthcare qualification or the necessary medical knowledge and/or prehospital care experience to effectively manage a wide range of injuries and acute medical conditions that can and do occur at some events.  In addition some of the above non-professional services do not carry out the appropriate checks on personnel and/or may not be well-equipped or may not be fully insured and/or able to give drugs etc. If you use Alpha Medical you will benefit from professional care and maximum value for money.

✔ It is also important to emphasize that Alpha Medical specializes in providing professional medical cover for many different types of high-risk We would like to stress this fact because extreme and action sports sometimes result in serious injuries that need expert care – e.g. C-spine fractures.

✔ You will be pleased to know that Alpha Medical is able to offer you various options so you are able to choose the level of medical cover that you would like for your event – taking into account your medical risk assessment and financial situation. We are more than happy to provide just one suitably qualified and experienced medic for your event – e.g. an NHS qualified Ambulance Technician or an HCPC registered Paramedic to work ‘solo’ on a single-crewed vehicle.  Alternatively, we are also able to supply a multi-skilled medical team with specialist vehicles, equipment and medical supplies.

✔ Alpha Medical regularly provides Paramedics, Nurses, Ambulance Technicians, Emergency Medical Technicians and First Response Emergency Care (i.e. Level 3, 4 or 5) qualified personnel for event medical cover. Please note that the respected FREC suite of prehospital care qualifications are nationally recognized and approved by the Royal College of Surgeons of Edinburgh, Faculty of PreHospital Care. For more details please see the “Training Courses” section of this website.

✔ Our company is able to provide professional medical and nursing personnel who have different medical and nursing qualifications to suit the specific requirements of your event. For example, our HCPC registered Paramedics are able to use various drugs and/or intravenous infusions that basic ‘event first aid services’ are not allowed.

✔ In addition, our medical personnel carry advanced life support equipment that qualified first aiders are not legally allowed to use. This is because our experienced Paramedics are professionally qualified and therefore able to perform various life-saving procedures and techniques that can only be lawfully performed by a HCPC registered Paramedic or a qualified medical doctor.

✔ The fact that our sister company (i.e. Alpha Training & Consultancy Limited) is a nationally accredited training provider means that our medical personnel are able to benefit from high quality training courses, regular updates and scenario practice sessions that are delivered and assessed by practicing Paramedics who have the essential real-life experience to ensure that all of our personnel work as a team and are able to manage minor and serious incidents in a safe and professional way

✔ This means that our personnel are knowledgeable and skilled with regard to the safe administration of medical gases, advanced airway management, resuscitation, defibrillation, acute medical emergencies, bleeding, burns and scalds, musculoskeletal injuries, immobilization, decisions, safeguarding, manual handling, health and safety, infection control and many other topics

✔ Please note that, if you use our event medical cover service, you will also be given a very generous 20% DISCOUNT if you book any individual or group of people on ANY course delivered in our dedicated medical training centre by our experienced specialist instructors. Alpha Training and Consultancy Limited delivers a wide range of courses including First Aid at Work, Paediatric Emergency First Aid and statutory Health and Safety courses and updates. For more information about our courses please see the “Training Courses” section of this website.

✔ If required, we will also help you to carry out a Medical Risk Assessment and/or produce an Event Safety Management Plan that will be tailored to your specific requirements.

✔ Alpha Medical Group is able to provide a variety of specialist well-equipped vehicles and other medical facilities manned by qualified medical personnel. Subject to availability we can usually supply large conventional Ambulances, Mobile Medical Units, 4×4 Paramedic Units, Rapid Response Vehicles, Quad bikes, Cycle Responders and other resources for your action sports event.  We also work with other respected event medical companies when they need more specialist vehicles and/or extra medical resources and/or additional medical personnel.

✔ We will always do our best to exceed your expectations and give you maximum value for money.


“The Pre65 Motorcross Club cannot recommend your services enough. Always professional and friendly. Everyone is happy when it’s Alpha Medical on the day. Many thanks”.

Lesley Willmore, Pre65 Motocross Club Limited

“I cannot recommend Steve and the team at Alpha Medical highly enough.  We have been using Alpha Medical as our event Paramedics and also our First Aid training providers for several years now and they never fail to provide an incredibly professional, reliable, friendly and affordable service”….“Five Stars!!!!!”

Antonia (Bo) Hardwick BHS AI MSc
Poplar Park Equestrian Centre


Please send us an email to tell us about your extreme or action sports event and how we can assist you.  We will give you as much help as possible and send you a detailed ‘fixed fee’ no-obligation quotation.

    How can we help you?

    ALTERNATIVELY PLEASE TELEPHONE  01473 499995 ANYTIME We’re at YOUR service 24 HOURS a day ~ 7 DAYS a week ~ 365 DAYS a year


    If you would like a written ‘fixed fee’ quotation it will obviously be supplied to you free of charge and you will be under no obligation whatsoever to use Alpha Medical Group for your action sports event.  However, if you would like to use our company, we respectfully suggest that you firmly book us a.s.a.p. because we allocate our medical personnel, vehicles and equipment on a ‘first-come-first-served’ basis.

    In addition, if your event is going to be held on a WEEKEND or on a BANK HOLIDAY, it is even more important to firmly book your event medical cover as early as possible.  This is because the majority of events are held at weekends or on public holidays so the majority of medical providers tend to get booked up very quickly and it’s really difficult or impossible to accept any additional or late bookings.